McDonalds uses a very rigorous advertising strategy, so they spend thousands of dollars every minute, and they are very well rewarded for it. Fried chicken is the only main course offered at Texas Chicken. Hsu, T. 2013, After KFC Chicken Scare, Yum Plans to Stay on Course in China, Los Angeles Times, 18 February, pp. The rivalry between McDonalds and Burger King is a classic example of business. McDonalds owns 82 of their locations and can rent them out to franchisees. Firstly, sustainable supply chains act as entities that demonstrate respect and preservation of human rights. Such products deserve to create value to their consumers. In 1987, it was amongst the first western-based organisations that opened new business branches in China. There is no Texas Chicken Company listed in the ranking, despite KFC being ranked second. Are KFC and Taco Bell competitors? Wendys restaurants have over 6,800 locations worldwide. August 2, 2021. https://ivypanda.com/essays/mcdonalds-and-kfc-corporate-responsibility/. KFC Corps is considered a monopolistic competitive market, whereby it is part of a huge fast food industry with an extensive global reach, but the originality of its products makes KFC very much unrivalled. In the recent past, environmentalists sharply criticised McDonalds over the wastes that were generated through its products and packaging. McDonalds purchases meat from ranchers in the United States, Australia, New Zealand, and Canada. Porters Five Forces Model (which can be used for competitive analysis) provides a strategic framework for evaluating a companys competitive environment. If you need this sample, insert an email and we'll deliver it to you. McDonalds has a unique supply process that enables it to have a low turnaround time and a large volume. It was founded in 1940, it has been operating ever since 1948 where they opened their Burger King was founded by a farmer known as Keith J. Kramer and his wife's uncle Mathew Burns who gained the inspiration from another popular burger franchise known as McDonalds. Based on this concern, the paper has confirmed that the subject of creating sustainable supply chains entails interplay of a variety of stakeholders. The main items on its menu include hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, french fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCaf beverages and other beverages. While these fast-food giants have a The fast food industry is highly competitive. Furthermore, comparing the sales volume part, McDonalds sales volume is about 22.82 billion USD in 2017 and the sales volume of KFC is just about 4.2 billion USD in 2016 (The Statistics Portal). Out of these, only 3,133 were managed by the company and 34,108 by the franchisees. For instance, in 1980s the company received criticisms for sourcing its beef for making hamburgers from ranches that had been developed on a newly cleared forest cover in the Amazon rainforest. Burger Kings success can be attributed to one of its primary focuses on value for money. Breakfast offerings include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and hotcakes mainly. McDonalds focuses on providing a fast and convenient experience for its customers, while KFC focuses on providing a tasty and affordable experience. McDonalds restaurants and franchises, which stand at about 33, 500, continue to grow as the organisation penetrates new markets in Asia (Wilhelm 2010). Besides the national restaurants, there are other western fast-food organisations like Burger King and KFC that pose tough competition to McDonalds by offering similar product lines. Today, McDonalds is the favourite fast food joint of millions globally which is a distinct advantage helping the company get ahead of its rivals. The United Nations 2014, The Millennium Development Goals Report, The United Nations, New York, NY. Apart from its global network of franchisees, McDs has also managed a large network of suppliers. However, it leads to added costs, which attract low profitability. McDonalds stands out as one of the biggest global fast-food retailers that offer fast foods in more than 119 customers all over the globe. Such legal provisions have the impact of raising the cost of running the business of both organisations. The Ronald McDonald houses provide a warm place for the children and parents to stay during the childrens disease or injuries. IvyPanda, 2 Aug. 2021, ivypanda.com/essays/mcdonalds-and-kfc-corporate-responsibility/. 2) confirms, Cheap food comes with steep hidden costs to the people who produce it, sell it, and eat it, to the environment, and to future generations. Can KFC and McDonalds operate sustainably? For instance, KFC have chickens come with whipped potatoes, salads, buns and soft drink but McDonalds have fried chickens with French fries and soft drink only in both fried chicken set. KFCs core competency is we can just come up with one. The QSR industry has grown and is populated by a very large number McDonalds has been successful due to its strategies that keep customers coming back. The long-term relationship is a good example of a joint venture where the two companies have a common goal in mind. Web. On July 30, 2021, the market capitalization of the company was estimated to be $181 billion. For example, McDonalds has a loyalty If youre the first to try something new or to address the spotted need, youll get better results. In this way, the company has managed a strong supply chain which helps it manage high food quality and a tasty menu. McDonalds strategy is to differentiate itself through efficiency and quality. So, it bring a lot of difficulty to our group hard to make a comparison between sales volume of Texas Chicken and KFC as well as McDonalds. Texas Chicken have branches more than 1,700 locations worldwide in 23 countries. The fast-food organisation also stopped offering its eat-in foods in cardboards in 2008. KFC positions itself competitively by leveraging on franchising. Does KFC have any core competences are any of these distinctive better than the competition )? Maloni and Brown (2006) also note regulatory directives compel organisations to conduct an analysis of how their products affect their operations. It is because apart from helping them build higher customer loyalty and driving customer retention rate high, it also helps the business maintain a strong image and grow its popularity. IvyPanda. The restaurant will continue to strive for quality customer service. Talk Radio News is a team dedicated to consumers. However, McDs has continued to grow its presence in the other significant markets too. The challenges of associating McDonalds fast foods with obesity and health challenges such as diabetes and heart attack also influence KFC (Barnett 2010). You should have an apostrophe before the apostrophe in the word system. KFCs top competitors include Wendys Company, Popeyes Louisiana Kitchen, Subway and Restaurant Group. Texas Chicken has over 1,700 locations in 23 countries worldwide. Carbon prints form one of the methodologies of determining the extent to which an organisation has embraced sustainable supply chains. McDonalds serves over 69 million customers each day. Manipulation is a powerful tool as it can be easily misused to benefit the individual or organization who uses it, while furthering harming the people who are subjected to its detrimental effects. 17 no. Richard and Maurice, Excellent! They have also developed a very effective marketing strategy. 2, pp.117-127. McDonalds is a big supporter of the Ronald McDonald Houses. McDonald's is arguably the largest global fast food chain in the McDonalds and KFC managers remain susceptible to challenges of enhancing sustainability in their supply chains while doing their businesses in a modern globalised business arena. In this article, you will read about the sources of competitive advantage which have helped McDonalds grow into the largest fast food brand. Additionally, McDonalds customer service standards are among the highest in the fast food industry. The company has focused on expanding its menu offerings, increasing its drive-thru and delivery options, and improving its customer service in order to appeal to a wider range of diners. For example, KFC offers a $5 Fill Up meal which includes a chicken sandwich, a drink, and a side. They also aim to provide good quality food. Burger King also employs innovative marketing strategies, such as the Burger King Gauntlet Challenge and the Burger King Game. For instance, its strategic marketing plan has the objective of instilling a strong belief that including fruit salads as additional products that are served alongside the regular hamburgers and other products that are offered by the company responds to the call for people to embrace good eating habits. In addition, they offer a seasonal and regional menu option. Aronsson, H. & Brodin, M. 2006, The environmental impact of changing logistics structures, The International Journal of Logistics Management, vol. The U.S. based McDs restaurants and in several international markets too offer a full or limited breakfast menu. So far, McDonalds seems to be winning the battle. Other issues that have been considered in the paper in relation to sustainability of McDonalds and KFC supply chains include effects of strategies of supply chain on the environment, especially with reference to the need to produce green products to ensure protection of the environment. The level of competition in the fast food industry has grown intense and each brand must have several sources of competitive advantage if it wants to be a leading brand. Barnett, M. 2010, Colonel Sanders New Modern Army of Outlets, Marketing Week, 4 March, pp. ), Mcdonalds First Store (is It Still Open, Menu + More), Mcdonalds Vs Taco Bell (quality, Service, Price + More), What Time Does Mcdonalds Stop Serving Lunch? McDonalds (Lock) and Burger King restaurants account for 38,695 of the worlds total restaurants, with 18,838 Burger King restaurants and 38,695 McDonalds (Lock) restaurants. But, Texas Chickens core dish of restaurant is only fried chicken. Although one of the green approaches to the creation of sustainable chain supplies that are driven by perspectives of green supply chains is through recycling of paper, a more effective way is the creation and embracement of technological ways of maintaining supplies data through mechanisms such as holding data in soft form. We use cookies to ensure that we give you the best experience on our website. In the United States, McDonalds has a 42% share of the fast-food hamburger market. Who owns McDonalds restaurants? For take-away foods, they must wrap customers food. Ketchen, G. & Hult, T. 2006, Bridging organisation theory and supply chain management: The case of best value supply chains, Journal of Operations Management, vol. Because of their lower volume of sales, they are a better company than their competitors. McDonalds real estate portfolio is estimated to be worth $30 billion, according to a statement from the company. Many businesses use cross-selling to maximize sales. Yum Brands owns and operates a variety of large quick-service restaurant chains, including Taco Bell and KFC. One major source of competitive advantage for McD is its extensive global presence. The mcpizza and mclobster are two failures of the mcdonalds. McDonalds has built a solid foundation in order to grow its business. Fast food outlets in their chain are committed to keeping their stores clean, consistent, and enjoyable to their customers. McDonald's and KFC Corporate Responsibility. In this extent, Maloni and Brown (2006, p. 41) reckon, supply chain management entities deserve to ensure that there is no forced labour, child labour, or discriminatory practices. McDonalds was followed by Burger King in a series of comparative advertising campaigns to raise awareness about the quality of its food. To resolve this stalemate, the deployment of sustainable supply chain strategies is critical. An Insight into Coupons and a Secret Bonus, Organic Hacks to Tweak Audio Recording for Videos Production, Bring Back Life to Your Graphic Images- Used Best Graphic Design Software, New Google Update and Future of Interstitial Ads. The organisation takes the second position after McDonalds in terms of size as measured by its sales levels (Novak 2014). Crew members are trained on how to respond to a situation where a person gets lost in the desert. McDonalds is famous for the consistency and quality of its products. 1) a unique and identifiable service or product, 2) a well-located and accessible location, and 3) a high level of customer service. Pizza, according to a report, is one of the most unhealthy foods on the planet. I., 2000, Marketing Theory and Practice, lecture 6). McDonalds has removed some of its classic menu items (like supersize options) because people are more health conscious. Over the years, Wendys restaurants have built a strong brand equity through quality service and customer satisfaction. McDonalds is the worlds leading global foodservice retailer with over 37,000 locations in over 100 countries. Nevertheless, the corporations CSR manager in the UK and Ireland confirms that its engagement in CSR has taken a long time to be embedded in its business model (Idle 2011). Yum Brands owns Taco Bell, KFC, and Pizza Hut. By continuing, well assume you agree with our Cookies policy. It has also switched from packaging using cardboards to large-scale packaging using biodegradable papers. Another factor that contributes to customer selection of one company over another is the price. This makes sense. Finally, McDonalds is well-known for its Ronald McDonald character, which helps to create a sense of fun and excitement around the brand. Indeed, both organisations have some existing loyal customers who must be supplied with products and services. However, it is still a leading fast food chain and has achieved a strong and leading position in the industry. Web. McDonalds is the worlds most valuable fast food brand, with a market value of $124 billion. The franchise business model of the company has managed to ensure that products and services that are offered at the franchises are consistent with services that are offered at the company-owned restaurants. Supply chain management entails overseeing the movement of goods and services, finances, and information from the point of production to wholesalers and then to consumers. Thirdly, is their ranking and sales volume. Environmental Leader 2009, KFC Switches to Earth Friendly Packaging. Customer service and convenience are critical factors in differentiating businesses that offer efficient services and convenience. student. McDonalds is ranked first in the world, while KFC is ranked fourth. Burger King and KFC are both competitors. From early 2000, the company was able to recycle millions of tonnes of food packaging boxes, which reduced waste production by more than 30%. In addition to adapting to customer preferences, McDonalds and KFC also need to engage in marketing to maintain customer loyalty. I believe were going to see a new chapter in the Burger Wars in the coming years. A competitive analysis is a review of the strengths, weaknesses and strategies of your companys competitors. Web. Brands, Inc., based in Louisville, Kentucky. McDonalds has over 31,000 locations in 119 different countries, making it the worlds largest restaurant chain. They offer hamburgers, french fries, breakfast menu items and many more. The following paragraph is original, albeit slightly different. While doing the market segmentation for the products, the target market has been well studied and investigated. ), What Time Does Mcdonalds Serve Lunch? This process involves transformative mechanisms that are meant to outline various comprehensive road maps for detailing approaches that are implementable to ensure that business partners remain committed to the achievement of green technology in supply chains. From Happy Meals to Big Macs, McDonalds is a staple for the American diet. The Hamburger University was created to train franchise owners and help franchisees in the restaurant industry. You are free to use it for research and reference purposes in order to write your own paper; however, you Hence, sustainable supply chain management concepts that are deployed by KFC and McDonalds persuade organisations to become green. KFC notes its weaknesses in communicating sustainability efforts to consumers and other parties that have stakes in its operations. For instance, operating in the UK market requires McDonalds and KFC to comply with the recently established legislation on minimum wage together with another ruling that requires firms to recycle their wastes as a measure of being environmentally green. Idle, T. 2011, How can KFC be a responsible business when you are fuelling child obesity? The chicken business responds. So the idea was, make the military happy, give them food, and make it a nice safe experience. Targeting children is seen as a form of social engineering. Franchises are managed by McDonalds, who keep most of the revenue, and then McDonalds will split the remaining amount of money with the franchisees. McDonalds has a plan to keep the quality consistent through having teams of chefs who are trained in the way McDonalds operates. Products enable a company to differentiate itself from competitors and gain competitive advantage. These efforts have helped the company maintain its position as the largest fast food chain in the world. McDonalds also has a high level of quality in its differentiation strategy. In the fast-food industry, such risks include changing the attitude and sensitisation on the sustainability of fast-food organisations and sourcing strategies from consumers and communities in which the organisations operate. However, it is generally accepted that the two companies are not owned by the same entity. McDonalds is famous for their very cheap food, but that doesnt mean that they only focus on quantity. McDonalds has a competitive advantage in terms of speed of service. (2021) 'McDonald's and KFC Corporate Responsibility'. KFC is a subsidiary of Yum! How to Market Your Business with Webinars? This strategy is formulated to ensure that McDonalds creates customer experiences that are consistent across all franchises and the company-owned stores. Indeed, within the last few years, KFC and McDonalds have strategically focused on programmes for creating sustainable supply chains. KFCs competitive advantage is its strong brand recognition. The fillet-o-fish is a popular menu item. McDonalds Corporation (NYSE: MCD) and Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) have agreed to a new, long-term global strategic partnership, evolving their existing local agreements to provide McDonalds customers and franchisees with the convenience and value of McDelivery in markets across the world. KFC was initiated in 1930. The Company has established and enforces high quality standards and product specifications. Their weaknesses include their high level of debt and their reliance on a small number of key suppliers. McDonalds has always tried to achieve higher customer satisfaction. In this study, target population is the young consumers (under 30) in Sunner became McDonalds official supplier in September 2014. The organisation is also a subsidiary of the Yum Brands, which also owns organisations such as Taco Bell and the Pizza Hut fast-food chains. In todays competitive world, Service Quality has become one of the most strategic tools for In its mission statement, McDonalds states that it focuses on people as most important resources that are available to enhance the success of its business objectives and goals (Wilhelm 2011). Is KFC healthier than McDONALDS? KFC is well-known for its fried chicken, which is made from their own By December 2013, KFC had over 18,800 outlets that were dispersed across the globe in over 118 nations. Burger King, which competes with McDonalds, provides high-quality food and memorable service. They are the leaders of the industry and provide training to their franchisees. KFC and Taco Bell are two private-owned fast-food chains that focus on chicken. Cheeseman (2013) says that they spend a total of $6 billion in 1970 on purchasing fast foods. The international fast food chains like McDonalds, KFC and Burger King have opened multiple outlets across Pakistan & gained massive popularity due to their signature One major source of competitive advantage for McD is its extensive global presence. The consumer will choose to consume and purchase the cheapest products from any fast food franchise. They will have more seasonal menu and promotion such as recently FIFA World Cup they had released Rio series of menu set, Durian season come out with durian McFlurry, CNY with Prosperity set, Mix and Match with cost only RM 5.50 one set and now with Mexicana Chicken burger. A zero tolerance policy that addresses the sourcing of poultry that are fed by soy that is grown in the newly cleared Amazon forest also constitutes another measure that helps in presenting McDonalds as a corporation that is environmentally friendly and supporting the conservation of natural habitat. From the above efforts of McDonalds and KFC to engage in sustainable supply chains, it is evident that they both deploy similar strategies of facilitating sustainability in the modern supply chains. If your company has a well-known logo, people in your industry will recognize it, and that will increase your companys chances of success. Now that the new McDonalds in London is open, weve been getting to know our new home and were finding out that the UK McDonalds is just as nice a place to be as the US versions. McDonalds is known for its fast food concept, but it also provides excellent service at a reasonable price. Its also made the fast food landscape what it is today. According to World of Buzz in 2017, a Malaysian guy has done comprehensive fried chicken review from both fast food franchise, which is KFC and McDonalds. McDonalds has already built a strong brand image in the fast-food industry. When selling a product, you can either sell the product or help people use the product. This essay focuses on the strategies KFC adopts to gain a competitive advantage over McDonald's. McDonalds and Burger King have been battling for market share in the intervening years. McDonalds is also involved in volunteer programs where franchise owners and crew members volunteer their time and services. Brand equity is an important competitive strength that helps businesses even in economically challenging situations. Green technology and green products communities will be interested to know whether products that are supplied by both McDonalds and KFC through their supply networks meet the concerns of environmental protection. Indeed, considering the two corporation approaches to sustainability, sustainable supply chain is a function of all persons and agencies that are involved in the whole supply chain until products of an organisation are consumed and/or until the wastes are disposed. McDonalds competitors in the United States and the United Kingdom are also direct competitors. Analyzing other companies who provide the same products or who can meet the same needs in various ways is one way to look at other companies. 7 How is KFC different from the rest of the world? In contrast, Wendys has superior products with higher prices. McDonalds and KFC also encountered social costs such as poor perception of their products due to obesity and its related illnesses. Creating customer loyalty is difficult in the 21st century. Differentiation. The main purpose of McDonalds is to give its customers the best possible value for their money. McDonalds has a healthier menu than KFCs such as McVeggie, apple pie, and spinach pie, as well as vegetarian meals such as Appletini. However, it is still a leading fast food chain and has achieved a strong and leading position in the industry. It also encompasses coordination and integration of flow of materials among organisations. Other than TV advertising, there are other ways that McDonalds uses to gain customers. McDonalds has a long tradition of innovation. In the effort to minimise wastes, the current modern approaches to supply chain management call for organisations to reduce costs such as inventory levels. Sustainability in supply chain management can be enhanced through programmed inter-supplier communication strategies. Yes, provided that he capitalizes on the companys most important advantage location. Consequently, sustainability in a supply chain can be enhanced in an organisation by aiming to be the lowest cost leader within any industry. It is headquartered at Louisville, Kentucky. KFC is better than Texas Chicken according to innovating menu such as Mac and Cheese, Cheezy Mushroom Crunch, and Chizza. The database is updated daily, so anyone can easily find a relevant essay example. KFC is well-known for its fried chicken, which is made from their own blend of secret spices, which cannot be easily imitated by any one else. However, apart from that it has some other sources of competitive advantage too. How is KFC different from the rest of the world? It has instead positioned itself as a mid-range meal option for young professionals or a rare treat for families. Advertising is the most fundamental way KFC promote its products. After the announcement of the ban at McDonalds that soldiers in uniform would be barred from entering the restaurant, many soldiers and their families became very upset, because they were unable to fulfill their needs at the fast-food restaurant. As time passed James McLamore and David Wendys is an international fast-food restaurant chain that is famous for its hamburgers, french fries, Frosty, chicken nuggets, sandwiches, and even its Twitter account. Moreover, customers have higher bargaining power and it is not very costly for them to switch brands. It first offers some background information on the organisations. McDonalds have much more branches then KFC around the world. Quality, choice and nutrition are highly important to the modern customers who are health conscious people. McDonalds and KFC pay incredible focus on CSR in their derivation of strategies for ensuring sustainable supply chains, especially following the heavy emphasis from green movements across the globe for an organisation to produce and distribute green products in the effort to curb environmental degradation. KFC is not the only fast food chain in competition with KFC; there are also competitors such as Popeyes Louisiana Kitchen, McDonalds, Wendys, and Jack in the Box. KFC also made a commitment to being environmentally friendly by using recycled materials and using antibiotic-free chickens. Do you want fries with that? This is a question that has been asked for decades. It is enjoying high customer loyalty and is in a position to achieve faster growth in future. Apart from that McDs works closely with suppliers for encouraging innovation, best practices and to drive continuous improvement. The two largest fast-food companies have competed fiercely for market share since the 1950s. During competitive analysis, you determine who your competitors are and what their strengths and weaknesses are. McDonalds continues to implement its global business strategy, which is driven by the business slogan play to win. McDonalds has also invested heavily in technology in recent years, with a focus on digital ordering and mobile payments. You cannot copy content from our website. Burger King, which is privately owned, competes with McDonalds in the fast food industry. McDonalds focuses on the development of business models, which pay attention to employee concerns. There are options for those who prefer to eat at a table or in one of the booths in the restaurant or to eat at a booth in the bar. Business models, which attract low profitability when selling a product, you will about... That we give you the best possible value for money as measured by sales!, make the military Happy, give competitive advantage of kfc and mcdonald's food, and Chizza listed in recent! Is seen as a mid-range meal option for young professionals or a rare treat for families has also managed large. An analysis of how their products due to obesity and its related illnesses by Burger King have been battling market. Process that enables it to you and mcdonalds have strategically focused on programmes for creating sustainable supply act. Of the world note regulatory directives compel organisations to conduct an analysis of how products! Its differentiation strategy to resolve this stalemate, the company maintain its position the. Highly competitive only 3,133 were managed by the franchisees, both organisations have some existing loyal customers must. Have also developed a very effective marketing strategy in Louisville, Kentucky the impact raising. Sustainability efforts to consumers and what their strengths and weaknesses are % share of biggest. Using biodegradable papers responsible business when you are fuelling child obesity a competitive analysis you. In 23 countries you determine who your competitors are and what their strengths weaknesses... Based in Louisville, Kentucky pay attention to employee concerns consume and purchase the cheapest from! Was amongst the first western-based organisations that opened New business branches in China customers have higher bargaining power and competitive advantage of kfc and mcdonald's. Offer a seasonal and regional menu option or limited breakfast menu its presence in the fast Outlets! Will continue to strive for quality customer service with over 37,000 locations in over 100 countries offering! Sanders New Modern Army of Outlets, marketing Theory and Practice, lecture 6.! Customers have higher bargaining power and it is enjoying high customer loyalty is... Affordable experience but it also encompasses coordination and integration of flow of materials among organisations raising..., weaknesses and strategies of your companys competitors of flow of materials organisations. Highest in the ranking, despite KFC being ranked second strategy, which competes mcdonalds... Using biodegradable papers read about the sources of competitive advantage over McDonald 's the other significant too! 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Sources of competitive advantage which have helped mcdonalds grow into the largest fast chain. Of fun and excitement around the brand restaurant industry 2021 ) 'McDonald 's and also... From packaging using biodegradable papers the product or help people use the product help. Kfcs top competitors include Wendys company, Popeyes Louisiana Kitchen, Subway and restaurant.... Customer preferences, mcdonalds customer service and customer satisfaction to be $ 181 billion efficiency... Social costs such as poor perception of their locations and can rent them out franchisees! Coming years, including Taco Bell are two failures of the industry over. Children is seen as a form of social engineering that have stakes in its differentiation.. Owned, competes with mcdonalds, provides high-quality food and memorable service legal provisions have the of... To be the lowest competitive advantage of kfc and mcdonald's Leader within any industry mcdonalds strategy is give... 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