The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. Published: 11th Feb 2020. The advantages of NGO Aid over Official Development Aid. Second, add additional context and a specific example or story of how this trait has emerged in your professional life. The changes will be in place in 2013 and in the following year all hospitals will be foundation trusts, which will mean that hey will be controlling their own budget and have control. These included items like an activity book, information booklets, snakes and ladders game or a pedometer. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. HealtHy weigHt, HealtHy lives: a toolkit for developing local strategies Written by Dr Kerry Swanton Consultant editor: Professor alan maryon-Davis FFPH FRCP FFSEM Edited by Wordworks Produced by the national Heart forum in association with the faculty of Public Health, the Department of Health, the Department for Children, Schools and families and . Example strengths for job interviews Being adaptable Being proactive Building relationships Being willing to go above and beyond to help others Coming up with innovative solutions Communicating in writing Delegating (Waters, 2009), The campaign gets their information across by using the television, radio and the press. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) Understanding management strengths and weaknesses. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. The term "strength" implies strength, firmness, endurance and resilience; but, in addition, the virtues, capacities, principles, positive traits and values that structure their thinking and behavior in society. *You can also browse our support articles here >. Answer example: I would definitely choose the ability to build a rapport and work as part of a team as one of my strengths. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. Change4Life is the Department of Health's national public health campaign, which began in January 2009. User Profiles. Find . Change4Life provides educational and motivational messages to help people in the UK reduce their chances of developing common health conditions including type 2 diabetes, heart disease, stroke and cancer. They also stated that the GPs do not have enough power to see any changes in the system. 3. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. The new bill will set out a duty to maximise access to a wide range of services. Other criticisms are that the White Paper was a waste of time and a waste of money. 3. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. Low adaptivity. . There are lots of reasons why we should explore our strengths and weaknesses. Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. Poor decision-making. The budget will lead to all the GP surgeries to become part of private companies. The proportion of men who smoke has risen since the ban while there has been no change among women. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. Last financial year and next financial year? 1. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. Instead there will be a NHS independent board who will oversee the GPs. For this reason, Change4Life agencies were tasked with creating an integrated communications package around the Snack Check and Sugar Swaps behaviours. Team player. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Delegating. The research sought to develop a rounded picture of the role food and activity currently play in family life, the attitudes driving behaviour relating to diet and activity, and which families exhibit behaviours and attitudes that could put their children at risk of obesity. Another manager weakness is not listening to employees. "We have to make Change4Life less a government campaign, more a social movement. . The plans will see the GPs being responsible for 110 billion of the health care budget, some of the budget 80 billion of this will be going through to PCTs. Overall with the campaigns it has been found that the campaigns have got their strengths but also have a lot of criticisms that they have top work on to improve which they have been doing to prove that they do work. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). Leadership weaknesses are characteristics that can negatively impact both an individual and a business. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . Andrew Lansley, Health Secretary. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. 2. Change4Life is one of the four strands of the Department of Health's public health marketing strategy, published in April 2011. It has been stated that it will be difficult in shifting the focus this way. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Low confidence. Each campaign has in its own way given information on the health risks and what can prevent them. Professional weaknesses and strengths have many examples with diplomatic answers. The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. An enormous amount of work was done by local authorities (LAs), primary care trusts (PCTs), strategic health authorities (SHAs), regional government offices and commercial and NGO partners to prepare for the public launch. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. The budget of 70 million will not increase productivity but will lead to a less productive system instead just as the Labour Government experienced when they doubled the NHS budget. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! Leadership skills. This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. In its first year, Change4Life focused on families, particularly those with children under 11. The following are examples of strengths at work: Hard skills like "Ruby on Rails development," "Email marketing strategy," or "Data Analysis in Excel". A small survey conducted by Food and Beverage News amongst 25-30 year old single working professional, seemed to support Shauns point of view. What are the socio-demographics of the clients / users of change4life programme / apps? A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. Earlier in my career, this led to burnout and negative self-talk. Your business' presence will help you gain exposure to potential customers. For protection-there will be contraceptive choice, carrying condoms or access to condoms. Do you collect any personal data of the users of the app? The desired behaviours promoted are: For people to move from an intent to actual change, they need to be convinced that change is possible and normal. The team believed the programme would need two stages: Before behaviour change could be achieved on any significant scale, people would need to: Consultation and dialogue would need to play a central role and include the following elements: The scoping work resulted in the development of a marketing strategy, which set out what the campaign would say and what tools, techniques and products would be provided at each stage. Foods have different levels of nutrients but no food is intrinsically bad for you. Over 2.5 million Snack Swappers were distributed to the public, supplies were exhausted and Snack Swappers gained their own online following through blogs, Facebook and Twitter posts. There are three high-level themes to the evaluation programme: In February 2010, the Government published a full evaluation report of the first year of Change4Life. But do campaigns like these really work? It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group. Accurate forecasting. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. E.g. Intranet Activity. The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. and toolkits for partners to use. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. Get Help With Your Essay setting targets for delivery partners, especially NGBs, addresses weaknesses of the current approach and in particular incentivises overall increases in participation 16. Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. Content on Diabetes.co.uk does not replace the relationship between you and doctors or other healthcare professionals nor the advice you receive from them. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. January 3, 2014 The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. (Minkler, 2009). In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. since 2003, Your NursingAnswers.net purchase is secure and we're rated The key advantages of the model are that it is simple to understand, is backed by extensive research, and can be applied in many situations. The Department of Health found that despite most people wanting to improve their health, the majority had no idea about the level of hidden nasties in their meals. Biology. Communication skills. It also revealed that it was significantly more cost-effective to recruit people into the programme via peers and by using public sector institutions, such as schools, than via mass media advertising or on-street promotions. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. Advantages. (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier alternatives, cutting down. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. List of Strengths. Food and Beverage News decided to investigate these questions. But for this agenda to work there has to be support from the coalition government. The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. Will people change their behaviour after living in unhealthy lifestyles for so many years? (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. Change4Life founded in January 2009. The boundaries that were set for registering with the GP are not in use any more and now they can choose whichever doctor they wish. Through a locally searchable database of services provided by partner organisations, people can find activities they can undertake locally. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. Even professionals who work independently can benefit from the ability to work well as part of a team. The first phase of the campaign was focused on contraception and the choices available. In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. . The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. To tell workforces that Change4Life was coming, the CMO and Chief Nursing Officer wrote to every general practitioner and nurse, and the Secretary of State for Children, School and Families wrote to every headteacher, urging them to lend their support to the movement. SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a framework businesses use strategically to plan out the trajectory of their product, service, or commodity. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. Step 5: Now, move to the weaknesses part. It also enabled those organisations that provide services and commission marketing of their own to join up their activities with the national effort. Policy mechanisms to in uence health behavior vii Then the third stage which was also launched in 2010 moved the focus back onto contraception again. All national partners are also required to complete and submit activity application forms for approval by the DH. You're willing to work with others, socializing and sharing and creating a climate conducive to team-work. For us, building love and loyalty for healthy brands through brilliant strategic and creative work will always be the best way to change consumer behaviour over the long term. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. (BBC (a) 2010). The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. Ability to innovate. People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. A further 90,000 people received a lower-cost electronic version of the CRM programme. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment Communication skills. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. E.g. Info: 4302 words (17 pages) Nursing Essay (Tasker, 2010), Lansley praised the scheme by saying that it has achieved a lot; especially in the way it has bought many people together such as healthcare professionals, teachers, charities, businesses and thousands of volunteers who have their support. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. Box 9 The bene ts of partnership working: the Change4Life campaign. Ability to recruit top talent. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Leadership skills. Open Mindedness. Less about costly advertising, more about supporting family and individual responses." 0. Here are some weaknesses that you might select from for your response: Self-critical Insecure Disorganized Prone to procrastination Uncomfortable with public speaking Uncomfortable with delegating tasks Risk-averse (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. Public speaking. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. In 2021, it was brought under the Better Health brand. Three clusters of families were prioritised, as the data suggested their children were at risk of becoming obese. It increases self-awareness. To meet this commitment, it is necessary not only to encourage individuals and families to desire, seek and make healthier choices but also to create an environment in which those choices become easier. The following are examples of strengths at work: Hard skills. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. We're here to answer any questions you have about our services. Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. The local authorities and primary care trusts will be facing bigger bills if the contraceptive services are reduced. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. Flexibility. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. When asked to present a weakness, find a way to emphasize the upside. The 2008 Healthy Weight, Healthy Lives: A Cross Government Strategy for England announced 372 million for a major cross-government programme of measures, including increased funding for pregnancy and early years, promoting a culture of healthy eating in schools and building more cycle lanes and safe places to play. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Already, around one-third of children and two-thirds of adults in England are overweight or obese. The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. Public speaking. For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. This skill can help them develop relationships with their managers and other members of their teams. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. It has gone through the strengths and the criticisms of the changes. This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. Poor communication. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. The weaknesses are the antithesis of strengths. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. The strategy sets out a framework for action in five main areas: children, healthy growth and healthy weight; promoting healthier food choices; building physical activity into our lives; creating incentives for better health; and personalised advice and support. Want create site? (Department of health, (b) 2010). The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. Campaigns can give consumers pause for thought, but at the supermarket shelf decisions are made with the heart as much as the head, so engaging, accessible branding is a must-have for the better for you brand.. Being detail oriented. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. A key focus of the campaign is the promotion . Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies.
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